Revenge of the Nerds

I'm strangely obsessed with watching South Korean Professional Starcraft matches at the moment.

Is it the mystifying need for the sedentary 'athletes' to wear big-name sportswear brand tracksuits? Is it the fact that it's so irresistably Revenge of the Nerds that these guys have made a lucrative career (pun; intended) from Starcraft and are now improbable pin-up boys? Is it the fact that I'm an inveterate geek?

I'm going for a 'yes' to all of the above.